Carolin Rauen's profile

Reinventing the bookmark

Arjowiggins asked us to design a bookmark as the annual insert in the catalogue of the "fiac!" art fair in Paris. But instead of putting a nice picture on a rectangular piece of paper with a colourful ribbon – as they expected, – we thought about the function of a bookmark: If you just want to remember where you stopped reading, you can use everything: a postcard, a receipt, some tickets, simply anything that's flat. We wanted a bookmark which is able to do more: marking a line or even a word you don't want to forget, not buckling because of standing out too far, being an 3d object, creating fun, being a visual and haptical pleasure. So here is our proposal!

with/at Paperlux GmbH
Reinventing the bookmark
Published:

Reinventing the bookmark

Arjowiggins asked us to design a bookmark as the annual insert in the catalogue of the "fiac!" art fair in Paris. But instead of putting a nice p Read More

Published:

Creative Fields