Each year in January IKEA Germany has a huge winter sale called KNUT. And each year an agency has to create a new spot that pays tribute to the old classic - always featuring the sad destiny of a christmas tree.
This year it was up to us. And we wrote many scripts. In the end we all fell for this one, showing a couple joining forces against a sad old vase.
Tagline Translation:
Make room for new things. Out with the tree. In with great offers.
Make room for new things. Out with the tree. In with great offers.
KNUT SALE now at your IKEA.
The look that says: "If you didn't see it..."
"... I didn't see it either."
And if nobody saw it, there will be nobody blame for the broken vase...
