Client: Hamburg's Paralympic Team
Agency: Red Rabbit
My part: Concepts & copywriting for billboard ads
Agency: Red Rabbit
My part: Concepts & copywriting for billboard ads
Long before I knew I would be in London for the Games I created a campaign for Hamburg's team for the 2010 and 2012 Paralympics.
"We get our game up and running."
[Laufen means 'run' and 'working as planned']
"I can't see my competitor. But I can smell his fear."
"People hardly notice my disability.
The same cannot be said for my determination to win."
"I might have trouble with stairs. But I will get on the podium."
"Could I use a second hand? To dust of my trophies, perhaps."
