Riachuelo is one of the largest Brazilian department stores chain and and was created for people who like to express themselves through fashion.

My role in this campaign was creative direction. The objective was increase brand awareness and create a connection with customers and your mother's story besides suggest gifts aligned with the style of each mother.

​​​​​​​Creative Director: Marina Cardoso

Film Director: Nicole Heiniger

Film Art Diretor: Estela Padilha

Photographers: Yuri+Ana

Styling: Rafaela Carmona

Hair and makeup: Helder Rodrigues

Art Direction: Leticia Margutti

Copywriter: Eduardo Lautert

Agency: Mutato / JWT.