The Driven - Caltex Havoline
The task of this campaign was to develop an iconic character for the passenger car motor oil segment that is voided of race, religion or even geography. For the driven, both signify the attitude of the drivers who uses the product as well as the Caltex Havoline "Havobot" character that would then dictate its stance and actions in the communications it portray.
The print and poster comms are the first tier of materials that would run first as the markets that Caltex Havoline are present in are still developing in their media landscape. As for the rest of the other more digitally native markets, these are then converted into moving images and more dynamic use of the Havobot imagery.
Here is a behind the scenes look of the making of the "Havobot" in collaboration with CUM (the 3D Animation Company) based in Singapore. The intention to do this project in 3D renders, was to future proof it for the other collateral works in different poses or actions as well as moving pictures in today's ever changing media capabilities.
Some rough structural silhouettes was used to begin and define the bodytype/shape. We were looking for something strong and agile yet friendly.
Head and body structure based of multiple engine parts as references given.
Once it was more confirmed in the drawings, then starts the render. This is where it is important to test out the physics of the build in a 3D environment. This would help with the animation points later in the entirety of the campaign.
Unfortunately this campaign was short lived as 2020 was a strange year and many plans had to be scraped for a much more different approach in reaction to the global pandemic outbreak. It was a pity as both client and agency teams has tremendous heart for this project. So this is where it left off.
