As the pandemic hit the world, everyone had only one choice. To pivot or to perish. Including Mint. Even a widely preferred and loved publication such as Mint was facing the challenge of reaching its audience with the obvious decline in the circulation. So, they decided to go heavy with their digital arm. This series of interactive webinars became their first act of response to the situation - Bringing all the industry leaders together to address the fellow businesses while sharing their own experiences and challenges. Using 'playbook' as a communication device, we designed these posters contextual to each sector.
