The Brief —
To get people to participate in the Mastercard® promo where they use their Mastercard® credit card,
debit card, and prepaid card and get a chance to win a million Mabuhay Miles.
The Objective —
To promote the use of Mastercard® credit cards, debit cards, and prepaid cards overseas.
The Solution —
Create a print ad campaign to create awareness that would appeal and be desirable to them
based on their specific interests.
