PERLcosmetics Product Launch
PROJECT DESCRIPTION
I worked with founder of PERLcosmetics, Isobel Perl, on the launch of her first product. I proposed a 6 week marketing plan which included:
- Social media content brain storming, content creation and scheduling
- Paid social campaigns
- Influencer outreach
- Email marketing
- Blog content
- SEO audit which included a full report and strategy proposal
Since the product launch in July 2020, I have continued to provide adhoc marketing support on paid social and content marketing.
Below are examples of social media content I created, plus a screenshot of the website's homepage which shows some of the keyword strategy being implemented with 'British pink clay mask'.
DATE: JULY 2020
TikTok and Instagram Content
PERLcosmetics.com Homepage
