FNB BANKCITY PRECINCT:
CREATING A DESTINATION BRAND
CREATING A DESTINATION BRAND
Nestled in the very heart of Johannesburg, lies a cultural, historical and architectural gem.
Surrounded by some of South Africa's biggest corporate brands and banks, Bankcity had become attractive for job seekers and urbanisation. However, with a massive influx of people ot the area, it also attracted crime and polution which called for a massive revitalisation project.
Surrounded by some of South Africa's biggest corporate brands and banks, Bankcity had become attractive for job seekers and urbanisation. However, with a massive influx of people ot the area, it also attracted crime and polution which called for a massive revitalisation project.
Over three years, in collaboration with FNB, and some of the top architects in Gauteng, we rebuilt, revitalised and created a destination brand that brought JHB CBD back to the gem it was once was.
We created a livign, breathing brand and a physical space that vibrates with unique energy, that attracted line-minded thinkers, doers, entrepreneurs, innovators and business owners that are inspired to propel towards growth, impact and opportunity.
