This is a project where I chose a brand/label, Amit Aggarwal, and identified the gaps and possible extensions for the label.
I thought of a Men's wear ready-to-wear sub-brand for label Amit Aggarwal as it already has a ready-to-wear brand for women's wear, called Am.It.
I named the men's wear brand as Am.Him. For the same I created a logo, mood board and an ad campaign direction board and a small campaign video.
AM.HIM: Logo
AM.HIM: Mood Board
AM.HIM: Ad Campaign Direction Board
AM.HIM: Campaign Video
