GRIAL Selections
A new editorial for new writersĀ and new readers.
GRIAL SelectionsĀ is an editorial that arises from the need to publish emerging talent, to get new readers with new stories, that is why they asked us to redesign the brand. With this redesign we wanted to reflect this new wave of new young writers, with new and original stories, and with topics so diverse that they range from fiction, novels, biographies, history, manuals, scientific magazines, etc. and the result is this new logo.
The GrialĀ inspiration
The cup is a cult container par excellence
The cup was the inspiration for the name and the logo, is the container of wisdomĀ also serves as a deposit for offerings and libations in sacrifices, andĀ allows the most precious of liquids to be collected: the soma of the Hindu gods, the ambrosia of the Olympian gods, or the blood of Christ in the Eucharistic Chalice or Grail. The same happens with the water of the Greek god Hermes, enclosed in the Glass of Art from which the alchemists obtained the philosopher's stone. This transmutation of the base metals into gold resembles the pilgrimage of the soul towards the light. This cup of the Grail that contains the blood, principle of life, is the counterpart of the heart, and consequently of the center. In Egypt, the hieroglyph of the heart is in the shape of a glass.
The Mood_board
Images and colors that make this brand come alive.
