Pitch Genius | 2020
Art Direction | Branding Update | Illustration | Web Design
Pitch Genius creates investors pitch decks for startups. Jasmine, CEO & Founder, and I had worked together in the past so I was very excited when she reached out to me to fully update Pitch Genius’ branding. Startups founders being often under a lot of stress and pressure, simplifying the branding was key to avoid overwhelming them more. Another priority was to give Jasmine more flexibility with her branding assets. We decided on keeping the logo and its friendliness but making it more sleek. We added logo alternatives, simplified the icons and the web design and added custom artwork which can be used as stand alone illustration or backgrounds.
