NAWRAS // THE PASSENGER
THE PASSENGER // ROAD SAFETY AWARENESS
EVERY HOUR someone is injured and EVERY EIGHT HOURS someone is killed in a road accident in Oman. And instead of decreasing with time, the number of road fatalities is on the rise.
Speeding and distracted driving account for 72 per cent of all accidents. Drivers aren't getting the message so we targeted the passenger - If they choose to stay silent as the driver engages in reckless behavior then they’re being just as reckless as the driver.
EVERY HOUR someone is injured and EVERY EIGHT HOURS someone is killed in a road accident in Oman. And instead of decreasing with time, the number of road fatalities is on the rise.
Speeding and distracted driving account for 72 per cent of all accidents. Drivers aren't getting the message so we targeted the passenger - If they choose to stay silent as the driver engages in reckless behavior then they’re being just as reckless as the driver.
Creative Team
Creative Director: Mohamed Oudaha
Art Director: Mahdy Elhosseny / Ammar Safi
Copywriter: Janelle Erickson
Creative Director: Mohamed Oudaha
Art Director: Mahdy Elhosseny / Ammar Safi
Copywriter: Janelle Erickson
