LIFESTYLE REDESIGN: At MSN.com, my job was to, along with another designer, redesign the Lifestyle section of the site from scratch. The site was not doing as well as they'd hoped and wanted a fresh start. 
Along with Usability Experts and business stakeholders, we looked into the deeper meaning of why people come to the site and what they hope to achieve. From there, we categorized it into 3 'buckets' - YOUR LOOK (beauty, make-up, etc.), YOUR HOME (Martha Stewart, entertaining, etc.) & YOUR LIFE (relationships, advice, etc.). From there we went for a more streamlined, simple and more intuitive focus.