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Oreo Proud Parent
Illustrations
For Pride 2020, 360i devised a campaign for Oreo designed around the parents of LGBTQ children. The Proud Parent campaign is about encouraging these parents to come out in full support of their kids.
In the design explore phase we started with these very illustration-heavy designs for the special edition Oreo packaging associated with the campaign. Eventually it was decided illustration was not the right direction for the brand and this work was ultimately unused.
Oreo Proud Parent
Illustrations
For Pride 2020, 360i devised a campaign for Oreo designed around the parents of LGBTQ children. The Proud Parent campaign is about encouraging these parents to come out in full support of their kids.
In the design explore phase we started with these very illustration-heavy designs for the special edition Oreo packaging associated with the campaign. Eventually it was decided illustration was not the right direction for the brand and this work was ultimately unused.
Sketches are fun!
Cookie type and heart design made in collaboration with Brian Gartside
