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The Body Shop: Self Love Uprising
'Self love has the power to lift us up to fight for change together. That’s why we believe that self love is action. And now, it’s time to act.'
In this campaign we share the self love journey of non-binary fashion stylist and LGBTQIA+ activist, Deni and Yorta Yorta woman Allira; mindset coach, energy healer and model.
It was a privilege working on a project that pushed boundaries and brought much-needed diverse representation to the global stage.
The campaign had an online as well as an offline presence; website, social media specific content, in-store, print and digital billboards, and consumer engagement activations.
My tasks on this project included:
Art direction
Graphic design
Script writing
Client presentations
Agency: Marilyn & Sons
Photo: Jo Duck
Video: Alex Cardy
