REPROAKSI
Art Direction by Ernest Widi
Team Members: Kimberly Ardian, Ghina Ramadhani, Cindy Annisa, Diastuti Arnumsari, Alima Hanifah
Public universities in Indonesia, including Bandung Institute of Technology, are obligated to have a supervisory board, named Majelis Wali Amanat (MWA), which consists of various figureheads and delegates from different backgrounds and positions. One of the members is a students' representative, dubbed as Majelis Wali Amanat Wakil Mahasiswa (MWA WM). The substantial amount of duties and shorter cycle in administration requires MWA WM to assemble a dedicated team of fellow students to support their roles and duties on board.
This project entrusts me to lead a creative team to build a brand identity for the MWA WM team that captures the essence of a proactive, accountable, professional, and aspirational representation for the students. To coincide with the brand, the MWA WM herself has crafted a name, REPROAKSI, an abbreviation of Representation and Proactive in Indonesian, as the thematic title for her term in the office.
The logo's mainframe is a dimensional and dynamic incarnation of letter "R", the initial of REPROAKSI, accentuated by a blue figurehead that symbolizes active representation. The shape of the mainframe and the head from the figure provides a subtle nod to the head of Ganesh, the God of science and technology who becomes a strong part in Bandung Institute of Technology's brand. The brand's complementary visuals stemmed from the relationship between a dot and a line; a concept that deems fit with the essence of representation, brought alive with complementary colors inspired by the campus' varsity jacket and the spirit of proactivity.
