Working with Sony VAIO's marketing team and tech-savvy developers for two years, EFM continues to develop a seasonal interactive retail experience used across the country to help customers learn more about VAIO laptops available in-store. Syncing with Sony's retail program, our application understands which laptop it has installed, launching the correct experience for the correct PC SKU. Our experience can be found in the Sony Store and top electronic stores including Fry's and Microcenter.