Branding custom herbal wellness for an emerging market
The Client
Mab & Stoke is a start-up that crafts custom herbal blends designed to work with the body to support immune health, mental clarity and stress management.
The Brief
Part wellness company, part lifestyle brand, Mab & Stoke wanted to deliver an innovative, customizable model for herbal wellness in a saturated self-care market.
The Result
Inspired by the expertise of Mab & Stoke’s team of phytochemists and herbalists, Gershoni rooted the brand in a visual identity system that blended generations-old insights with deep science. We crafted packaging for current and future products that brought all the flair of a speakeasy to a modern, millennial-driven market, alongside hand-drawn floral illustrations that put the tins equally at home in an apothecary window or a Sephora counter.
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Gershoni Creative :: gershoni.com
Creative Director :: Gil Gershoni
Design :: André Carnevale, Molly Russell, Taylor Roy
