Canon Selphy QX10 Printer Launch
Art Direction, Graphic Design, Marketing
Year of Project January 2020
Aim of this project is to create awareness to Canon’s 1st pocket-sized printer.
Canon Selphy QX10 Printer unique selling point would be it's compactness, instant photo print, photo quality and longevity.
Its key message is Vivid long-lasting memories in your pocket.
Launching in Singapore, Malaysia, Thailand, Vietnam, Sri Lanka, Nepal, Pakistan, India, Indonesia, Philippines, Brunei, Hong Kong, Cambodia, Taiwan, Bangladesh, Mongolia, Macau, Myanmar, East Timor and Laos, this campaign is to target the growing market of smartphone users. In addition, would like to tap on Canon’s huge photography fans.
Targeting mainly (not definite), 18 - 35 year olds, smartphone users and even lifestyle group based on usage like party/gathering lovers, cafe goers, scrapbookers, young parents etc, the art direction that was established for this campaign was, Trendy, Colourful and FUN!
Working along with W3-o 's Art Director, Kok Wei the deliverables required for this campaign were:
- 2 Key Visuals
- 2 Lifestyle Images
- Product Leaflet and leaflet standee
- Social Media Animation and Posts
Key Visuals
- Designed by - Kok Wei (Art Director of w3-o Pte Ltd)
Product Leaflet
Product Leaflet
- Designed by - Nurilz (Me)
Lifestyle Images
Social Media Animation and Post
