Briefing: Create a postcard that reminds people of Milk and its important role in (Dutch) society.
Company: The Milk Story (through portal: "Boomerang create").
Target Group: Non specified.
Company: The Milk Story (through portal: "Boomerang create").
Target Group: Non specified.
Concept #1: Zonder melk geen koe ("without milk no cow"): underline what Dutch society would be missing when there would be no milk. The sentences in the background start with "without milk no ..." followed by a wellknown and loved Dutch milk product.
Concept #2: Let's go for a Milk Mustache!: Combining the wellknown question "got milk?" with the current "mustaches trend" by turning the "normal mustache" into a "milk mustache".
