Andrea Fineman's profile

Customer Experience Research Reports

These three reports represent the work I did during my time at Temkin Group, a customer experience research and consulting firm. (I worked at Temkin Group from 2010-2013.)
The above report is the culmination of one of the first research projects I did in my role as Research Associate at Temkin Group. I used Temkin Group's proprietary method for analyzing the usability of a website for a specific task. In this project, the task was finding the nearest location of major chain stores along with secondary goals such as finding the hours and directions from the user's current location. I was able to rank ten major banks and retailers using this methodology.

I conducted all the research and wrote much of the text of the report. The final approval of the report's text and graphics lay with the managing partner of the firm.
Above is 2012's edition of a yearly report Temkin Group publishes about the companies that sell enterprise software to large corporations. Each year, Temkin Group surveys hundreds of IT managers who are responsible for purchasing decisions at large corporations. We rank the tech vendors overall, and look at specific areas of the customer experience such as customer service, the purchasing experience, and the customer's desire to buy new products from this company in the future.

I wrote much of the text of the report and did some of the analysis. The final approval of the report's text and graphics lay with the managing partner of the firm.

Above is a report I worked on while at Temkin Group. A "Data Snapshot" is a type of report that Temkin Group creates for topics that would be best viewed as a series of charts rather than a full report. This Data Snapshot uses survey data to make claims about which sources of information are most influential to everyday consumers for several types of purchase. For instance, consumers indicated that information on the company website is most influential for them when it comes to taking out a new credit card, but that when it comes to taking out a new insurance plan, discussions with insurance agents is more influential than information on an insurance company's website. We found that, surprisingly, social media is not a number one influencer for any age group for any type of purchase studied.

I wrote the text of the report, though the final edit lay with the managing partner of the firm.
Customer Experience Research Reports
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Customer Experience Research Reports

These research reports represent the work I did at Temkin Group, a customer experience research and consulting firm. copyright belongs to Temkin Read More

Published: