Lipor is one of the biggest recycling companies in Portugal.
Their previous advertising campaign, that I also was a part of, was focused on the awareness of individual responsability and consciuosness in recycling.These adds were inserted in that same campaign claim Recicla-te that means Recycle yourself.
Here the focus was getting people to recycle all the residuals made during christmas holydays and encourage
them to "offer them" to the proper recycle bins.
"If you're not going to give anything to de recycle bin, you have a problem."
Art Direction: Mariana Vaz for Opal advertising agency
