By 2010 Kokoriko, the most popular roasted chicken restaurant chain in Colombia,
decided to launch a product that broke all the schemes in it’s category.
A whole new presentation of the traditional roasted chicken. One that not a single person in Colombia
would have seen, or could have possibly imagined.
We decided to give the news through traditional Colombian characters with particular features that made them unique in their environment.
Like a cab driver that always carries spare change, or a mechanic that doesn't "reveal any skin" as he kneels.
They were like our product: never seen before.
