PROJECT SUMMARY: Rebrand an existing brand into a refreshed and dynamic brand, and create animations that help communicate the
new branding.
new branding.
CONCEPT DESCRIPTION: For New York Transit Museum, the world will be a better place if the legacy of mankind is passed down through generations via innovative storytelling.
by Team Watermelon (Ankita Ghosh, Claudia Natasha, Xinyi Lu)
My specific contributions: brand story animation and brand applications
Student project at Fashion Institute of Technology
Instructor: C.J. Yeh