Arby’s launched a new website on May 2013. As Interactive Producer at CP+B, I was the responsible of Arby’s site maintenance.
The Programs that I used on the site maintenance are: Expression Engine, CDS, Jira, Photoshop and JobJackets.
Below is a breakdown of the sections on the website that I did have to manage:
Main Pillar Promo and Accompanying Pillar Promo
There are two flash banners on the HomePage. These banners are updated upon campaign.
In order to get the perfect Banner I did have to clean files in Studio, allocate time to the corresponding developer, upload the approved .swf file into the CDS and send it to our QA and Analytic teams.
There are two flash banners on the HomePage. These banners are updated upon campaign.
In order to get the perfect Banner I did have to clean files in Studio, allocate time to the corresponding developer, upload the approved .swf file into the CDS and send it to our QA and Analytic teams.
Menu
Every month there was new products to be added and others to be deleted from the menu. When adding a new product, we did have to produce the image of the product, the copy, the nutrition info, you might also like products and the nutritional info PDFs.
Carousel
When there is a new product, or a specific campaign, we usually produce a static banner that would be implemented in the Carousel section of the HomePage.
When there is a new product, or a specific campaign, we usually produce a static banner that would be implemented in the Carousel section of the HomePage.
Wall of Fame
There is a weekly automatically update of this section. We have to ask Legal to look for people interested in seeing themselves in the site.
There is a weekly automatically update of this section. We have to ask Legal to look for people interested in seeing themselves in the site.
What's New
Arby’s publish information about their products or campaigns in this section. It is kind of an article page. I learned some code when producing this page.
Arby’s publish information about their products or campaigns in this section. It is kind of an article page. I learned some code when producing this page.
Email Blast and Landing Page
Every month, we produce an Email Blast and a Landing Page. Once we are done with the file preparation, we send the Email Blast to RazorFish. The Landing Page is developed internally. Though the Landing Page or though the Get Deals Section on the site, you can get a Coupon for your nearest Arby’s restaurant.
Bellow an example.
Every month, we produce an Email Blast and a Landing Page. Once we are done with the file preparation, we send the Email Blast to RazorFish. The Landing Page is developed internally. Though the Landing Page or though the Get Deals Section on the site, you can get a Coupon for your nearest Arby’s restaurant.
Bellow an example.
Press Center
Arby’s provides News Letters, Media Kits, and News about the corporation.
Arby’s provides News Letters, Media Kits, and News about the corporation.
Banners
In some of the campaigns, we did also produced Standard Banners. Below is the example of the Smokehouse Brisket Campaign. We produced 4 flights of 3 Standard sizes each.
Social Media Campaign
We produce profile pictures, covers, skins and so for all social media platforms.
We produce profile pictures, covers, skins and so for all social media platforms.
Digital Video
