VEEAM x REVIRT MARKETING PROMO VIDEOS
A set of promo videos for the ReVirt range of products based on Veeam technology created to improve company data security.
Client : Veeam, any.cloud, ReVirt
Producer : Magnus Wolff
Production time : One week
Tasks : Full production - development, script, timing, edit, motion design,
color music, voiceover, final sound mix
Client : Veeam, any.cloud, ReVirt
Producer : Magnus Wolff
Production time : One week
Tasks : Full production - development, script, timing, edit, motion design,
color music, voiceover, final sound mix
The primary time window was three weeks, but the first concept, which was
based on comedy, got abandoned two weeks in for a more classic approach to IT marketing.
based on comedy, got abandoned two weeks in for a more classic approach to IT marketing.
The primary plan was to do everything in photorealistic rendering, but that plan had to be mixed up with 2D animation and faster, game engine based animation to deliver on time.
A challenge I enjoyed was to create four separate product videos, 20 seconds each, that could still work as part of a whole, without interrupting the flow of music. This works very well when composing custom music for the project, as it is possible to select a musical tempo that syncs perfectly with both the 20 second limit and the framerate, making it faster to achieve snappy animation when needed.
I believe that the musical details themselves almost becomes secondary to the synergy between visual timing and sound as long as the musical "texture", or perception of it, is matching to the vibe one wants to create to connect perception of marketed product and viewing experience.
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