During the pandemic, many young people demonstrated irresponsible behavior,
exposing the lives of their friends and family,
meeting without taking care of themselves with excuses such as:
"That only gives to the elderly"
"I am immune"
"That only gives to the elderly"
"I am immune"
"we are going to be few at the party" etc.
For this reason, Poker, the beer that unites friends,
created an integrated campaign with
a strong message and an ironic tone,
reminding them that
reminding them that
it is not friends to put us all at risk.
