Brand identity framework, naming and packaging design for the White Lion Spiced Rum.
White Lion Spiced Rum, known on the island as ‘Gunpowder in a Glass’ is distilled on St Helena as a tribute to the Territory’s long maritime history and the generations of sailors who have called here. The White Lion was a Dutch spice-carrying galleon dramatically blown up and sunk in James Bay in 1613. Spiced Rum remains as the Saints’ own favorite strong tipple 400 years later. This latest version has been steeped in French Oak for a minimum of two years, giving it a round and authentic taste.
