Windermere Cider was a premium cider handcrafted and homegrown in the Elgin Valley District of the Western Cape Province, South Africa. The apples are grown and cultivated on the Windermere farm, where the cider is manufactured. The beverage has no preservatives, additives or colourants. The client wanted a website redesign that conveyed their values of authenticity, simplicity, and home-made cider; and one that told their story of how their journey began. Which would help to create brand awareness and generate more traffic to the website. They also wanted to appeal to the growing home-made brewers market and to a younger generation.
The navigation is user-friendly and was situated top right. The burger-menu was interactive, when the user hovered over the burger menu icon it rotated into a diamond shape. This brings movement into the website. Adding the CTA (Call to Action) into the navigation was to prompt users to order and make it convenient for the user to purchase their cider online. 'Cider Locator' provided easy access for new and returning customers, it provided them with a list of shops that stocked the product. The customers could also visit the farm, purchase the cider on-site and enjoy their cider with the beautiful scenic view.
On the 'Products' page, when the user hovers over a specific flavour that bottle moves to the front, and a description/flavour profile of the cider flavour will appear. The other flavours will blur out so the end-user will focus only on the selected product. A hide-and-reveal effect adds more movement to the website and helps to separate information. By choosing a flavour to focus on, this action allows the user to feel more in control of the website creating a better user experience.
'Talk to us. Let’s create golden moments.' was a Call-to-Action about friends and family who come together and share unforgettable moments; Windermere Cider helps to bring people together. 'Golden moments' references the golden colour of the cider. When the user clicks on the white arrow icon underneath 'Enquire', an enquiry form will open, as a pop-up.
