Lisa di Liberto's profile

Out-of-Home Advertising: Times Sq Shuttle Train Wrap

Lisa di Liberto
•
CHANGE IS GOOD • DON'T FEAR SUCCESS • AIM HIGH
Advertising campaign for Adelphi University 2015
 
When presented with the opportunity to wrap the Times Square Shuttle cars, the design team and editors held several brainstorming sessions. The core idea was to have each subway car represent a students journey of transformation from the time they enter university until graduation. Each designer rendered a subway car so that no matter which car you entered, the concept would stand on its own and work together sustaining the concept of transformation.
 
As lead designer, I coordinated the design team in collaboration with the out-of-home installers and printers. With the installer, I was able to arrange for a guest ride on the subway cars before it opened to the public—and what a ride it was!
 
Take a look!
Out-of-Home Vehicle Wrap Promotion concept design creative marketing Education Production
AIM HIGH, by me, Lisa di Liberto
Extensive research was conducted on previous subway campaigns. Maintaining the university brand, we decided to envelope each car with creative to tell a visual story of transformation in order for the riders to experience this idea.
Out-of-Home Vehicle Wrap Promotion concept design creative marketing Education Production
Out-of-Home Vehicle Wrap Promotion concept design creative marketing Education Production
The installer requested that I provide simple mock ups (below) of each train car using the templates they provided enabling them to have visual reference when wrapping the shuttle.
Out-of-Home Vehicle Wrap Promotion concept design creative marketing Education Production
Out-of-Home Vehicle Wrap Promotion concept design creative marketing Education Production
Out-of-Home Vehicle Wrap Promotion concept design creative marketing Education Production
CHANGE IS GOOD, (below) designed by Louis Tedesco, multimedia designer 
Out-of-Home Vehicle Wrap Promotion concept design creative marketing Education Production
Out-of-Home Vehicle Wrap Promotion concept design creative marketing Education Production
Out-of-Home Vehicle Wrap Promotion concept design creative marketing Education Production
DON'T FEAR SUCCESS, (below) by Peter J. Varkey, mulitmedia designer
Out-of-home advertising targets perspective undergraduate and graduate students from the Metropolitan area.
Out-of-Home Vehicle Wrap Promotion concept design creative marketing Education Production
Out-of-Home Vehicle Wrap Promotion concept design creative marketing Education Production
Installer: CBS Outdoor; Printer: Blue Ocean Graphics
Out-of-Home Vehicle Wrap Promotion concept design creative marketing Education Production
See you next time!
Out-of-Home Advertising: Times Sq Shuttle Train Wrap
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Lisa di Liberto's profile

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Lisa di Liberto's profile
New York, NY, USA

Out-of-Home Advertising: Times Sq Shuttle Train Wrap

Times Square Shuttle Wrap Concept and Design.

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Attribution, Non-commercialAttribution, Non-commercial