Absolute Fruit
IDENTITY AND PACKAGING DESIGN
Absolute Fruit is a Californian ice cream brand that produces bold flavored fruit sorbets with low calories. Freshness with a punch was the idea that guided us to create their identity and packaging, using bright colours and pictures with plenty of sunlight combined with an elegant form for the logotype.
Here we go for “the more, the better”, with a fashionable twist, for the active ones that live in the cities.
