This book is an economics research focused on agriculture and a PhD thesis concurrently. It was written for scientists, specialists, students and lecturers in higher education institutions.
The task was to create minimalistic and restrain cover leaving in it a perceptible connection with the subject.
The mood board refers to the following:
- nature as a base without which agriculture would not exist.
- sun, except that it complements the above, also associates with the acquisition of knowledge and enlightening feeling which it's always accompanied by.
- map as a reminder that economy and agriculture are strongly influenced by geographical position.
- because of connection with maps - in this case, geological - an example of minerals legend which is often a little piece of art in itself.
- old soviet textbook aesthetic - as it's a union of severeness and simplicity.
Cover art is crossed by a vertical which subdues central sign and pointed letters of the title. Year and authours' names huddle to it. This submission is metaphorical towards content - scientific research - because it's usually characterised by structuredness and clarity. Sign is a collective image of minerals legend symbols.
Chosen font is a sans-serif Poiret One Regular typeface with a subtle style and unusually strong incline of diagonal elements. Angle of "A" letters, lined up on axle, is duplicated in the central sign.
