This is the last advertising project I worked on.
It is about "the Fear", the fear of falling down, because the brand Cesare Ragazzi sells treatments for hair loss..
So it is all a joke about fear of the falling down -of your hair!
I set up the pre-production, the casting, location scouting, I realized the illustrations and of course all the post-production.
It was lots of fun!
I set up the pre-production, the casting, location scouting, I realized the illustrations and of course all the post-production.
It was lots of fun!
Brand: Cesare Ragazzi Laboratories.
Agency: Brand Portal Milan.
Woman subject.
This is the drawing I made for the ambient marketing.
These drawing are 2x2 mt size and are placed on the floor of very crowded malls, or subways, and it's funny to see people's reaction when walking on them.
Work in progress of the hole drawing.
Some backstage pics. The guy is an actor and right after few shots he perfectly understood how to suggest "fear" with his body.
