Kangwa Mubanga's profile

LIQUID TELECOM RETAIL

Liquid Telecom Retail

/ About 

A subsidiary of Econet Global, Liquid Telecom began life as the satellite and voice operator Econet Satellite Services, which was founded in 1997. Liquid Telecom provides telecom solutions across 13 countries, focusing on enterprise and retail. In Zambia, LT focused on corporate clients and offered retail to various companies including HAI telecoms. After the acquisition of HAI into the main organization, we were tasked to come up with a brand identity for the new retail wing. 

The challenge was to drive, through design, the brand positioning change and the specialization of its service offer. To create brand archetype consisting of a combination of both explorer and jester. Feeding into the brand a more creative and playful communication.

OUT-OF-HOME
IN-STORE WALLPAPER
SOCIAL MEDIA
MOBILE PHONE DEALS
Thank you for having a look :) 
LIQUID TELECOM RETAIL
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LIQUID TELECOM RETAIL

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