As a country with the largest Muslim population,
Indonesian men see shaving as sunnah (The way of Muhammad SAW, the prophet of Islam),
especially on Friday before the Friday Pray.
This is a great opportunity for Gillette to tap in this habit and make a shaving time on Friday
as a Gillette time. Also, it's a perfect time for Muslim men to be the best a man can get,
a moment when they meet their God.
Shave signal "Rhoma"
Shave signal "Zainuddin"
🏆 This campaign won Bronze in Best Use of Radio category at Citra Pariwara 2019. 🏆
