Acid and Marble ®'s profile

OXiD Bar x Mat

Acid and Marble ®
•
Branding
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
OXiD Bar x Mat

We proudly present our work for the infamous bash bar in Stockholm city, where joyful merrymakers have delighted themselves with beverages since the '90s.

We created a new identity and logotype where the challenge was to both modernize and retain the legacy. It was as essential to gain new crowd without losing regulars.

The logo is as much a wordmark as it is a symbol, where the letters iD of "OXID" is turned 90 degrees and selected to function as a stand-alone flirting symbol (something their guests do all the time). The complementary typography consists of a light and thin mono (Pitch Sans) as a contrast to the heavier logo. The colour palette is vibrant with neon colours, green, yellow and luminous red. Vivid colours for an energetic bar and restaurant enviroment.

OXID is not a noble establishment, it's a place for celebration and bash!

GOLD winner in the Swedish Design Awards 2020.
"För ett perfekt balanserat kaos av intryck och uttryck, där kärleken kalasar till sena timmen i varenda detalj." / "For a perfectly balanced chaos of impressions and expressions, where love feasts until the late hour in every detail."
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
Acid and Marble ®
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brand identity branding identity Logotype pattern restaurant symbol oxid oxidbar oxidbarxmat
OXiD Bar x Mat
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Acid and Marble ®'s profile

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Acid and Marble ®'s profile
Stockholm, Sweden

Project Made For

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Creative Sweden

OXiD Bar x Mat

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