The Client
Afro Valensa is a branding studio. A place where all kinds of afro hairstyles are created - afro braids, braids, box braids, dreadlocks, etc
The Task
Create an identity that will tell the client that braids are stylish and safe.
The client wanted to move away from the image of braids and do something more abstract, but at the same time feminine.
The metaphor is based on the action "twist" - like a curl, twists into a braid
