Nature Valley Rebrand
Digital Production Skills for Advertisers Winter 2011
Digital Production Skills for Advertisers Winter 2011
Nature Valley has been overlooked in recent years due largely in part to its dated color scheme and loud type treatment. This is a huge change but perhaps a smart decision. The new boxes use less color and less ink letting the recycled paper come through. This cuts down on production costs and yet gives the appearance of added value and can compete with other organic products.
