燊咖啡 SHEN CAFE
燊咖啡 SHEN CAFE 的品牌視覺更新。一家位於桃園的舒適咖啡空間，專門於咖啡烘焙。
從最基本也最重要的角度出發，在標準字設計上，僅保留真正需要的筆畫，並融合品牌的初衷：簡單而真誠的味道。
因此，字型本身成為了品牌的識別象徵。色彩系統使用低彩度的橘色和綠色作為主色調，以營造溫暖自然的形象。
Visual identity redesign for SHEN CAFE. A cozy coffee space based in Taoyuan, Taiwan, specialized in coffee roasting.
Starting from the most basic and important point, the new logo tends to bring out the original intention of the brand: simple and sincere taste. By reducing excessive decoration in logotype design to only leave what is really needed, the type character becomes the symbol of the brand. The color system uses orange and green as the main color tone to represent a warm and natural environment.
Year : 2019
Client : Shen Cafe 燊咖啡
Branding : Yi-Chin Lai
Interior design : Day by Day 日日空間
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