Carrying Case design and development for Jaybird RUN wireless earphones inc. charging case.
Official brand promotion mass-produced for BestBuy Only special promo bundle.
Official brand promotion mass-produced for BestBuy Only special promo bundle.
Main concept directions
Soft playful neoprene 'sock' case vs. Rugged semi-hard EVA shells case.
Soft playful neoprene 'sock' case vs. Rugged semi-hard EVA shells case.
CMF exploration during development and sampling
Development
Shape, CMF and details designed in line with the Jaybird brand guidelines and RUN earbuds specific guidelines.
- Heat-molded EVA foam shell design
Shape, CMF and details designed in line with the Jaybird brand guidelines and RUN earbuds specific guidelines.
- Heat-molded EVA foam shell design
- Matte PU leather outer fabric and velvet lining
- Connected by inside-out zipper
- Connected by inside-out zipper
- Pad-printed top logo + laser-engraved logo on aluminium carabiner snap hook.
Retail promo pack design + development for mass production
- Thick greyboard sleeve lined with full color artwork print
- Existing RUN earbud box slides in on top and retail hook remains in use for total pack
- Carry case black accessory box slides in on bottom
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