The quality of building materials can make or break a house. Holcim Pro Solutions knows this, which is why they only produce high quality cement and other building products. But in the Philippines where every peso counts, cost-cutting is a common and potentially dangerous practice.
So we were tasked to capture Filipino masons' attention and educate them to elevate and strengthen their work with Holcim Pro Solutions. We did this by tapping into their humor with master comedian Jun Sabayton in a series of online videos.
Client: Holcim Philippines
Agency: Ace Saatchi & Saatchi
Executive Creative Director: Greg Martin III
Creative Director: Patrick Balo
Executive Creative Director: Greg Martin III
Creative Director: Patrick Balo
Associate Creative Director: Michelle Ortiz
Art Directors: Bea Gatchalian, Anthony Hembrador
Copywriter: Denise Ong Dy
June 2018
June 2018
