THE BRIEF

Merck Sangobion IRON+'s advocacy was to raise awareness for iron deficiency anemia, an underestimated yet common disease plaguing Filipinos. Unfortunately, because it wasn't taken seriously, people didn't usually get tested for it. 

So we found a way to get them lining up by turning their test into a ticket for Filipino pop princess Sarah Geronimo's concert.

Not only did we deliver test results and brand results, we also brought home some metal.

THE AWARDS

Gold for Sponsorship & Event Marketing

2018 Tangrams Effectiveness @ Spikes Asia, SG

Merck Sangobion IRON+ “Bloody Concert”

Bronze for Brand Experience & Engagement 

2018 Asia-Pacific Tambuli Awards, PH

Merck Sangobion IRON+ “Blood TesTickets”

Bronze for Best Use of Influencer 

2018 Asia-Pacific Tambuli Awards, PH

Merck Sangobion IRON+ “Bloody Concert”

Gold for PR Tools

2018 Anvil Awards, PH

Merck Sangobion IRON+ “Bloody Concert”

Bronze for Promo & Activation

2018 Kidlat Awards, PH

Sangobion IRON+ “Blood TesTickets”

Bronze for Direct

2018 Kidlat Awards, PH

Merck Sangobion IRON+ “Blood TesTickets”

Shortlist for Direct

2017 Ad Stars, KR

Merck Sangobion IRON+ “Blood TesTickets”

SUPPORTING MATERIALS

Leading up to the concert, we built a campaign called "Sulong Dugong Pinoy" that leveraged Sarah Geronimo's popularity and Filipinos' love for music. See some of the materials below.