THE CL|IENT
Brooklyn HOUSE is the best place for burgers and hot dogs in Warsaw. Brooklyn HOUSE, (previously Brooklyn burgers and wings) has been in the market for almost 10 years, but 2020 was the time for rebranding.
THE TASK
The rebranding was to introduce color and New York references to the identification. Famous quotes from songs and movies were also an important element. Thanks to them, we showed that Brooklyn from Warsaw offers not only food but also a style.
THE SOLUTION
The first element defining the brand was the retro postcard “Greetings from Brooklyn, Warsaw”. Every time we visit the place or order a takeaway, we move for a while to New York and taste the best American burgers.
The postcard is completed with other quotes such as: “no sleep tulle Brooklyn”; “Brooklyn you finally arrived”. We focused on a simple message, no illustrations, only texts, and photos. Over time, we added stickers referring to the style of American diners.
