Impulso Bayer is the leading loyalty program in the agribusiness sector in Brazil. It offers a diverse portfolio of products, services and experiences for clients to grow their businesses with more expertise and technology.

For the 2020 communication strategy, the in-house agency for Bayer Crop Science developed new kew visuals and assets to improve the relationship with customers in order to make it easier for them to know and understand all the benefits offered by the program.

As the Senior Copywriter, I created the content for a series of animated videos explaining featured experiences that were published on impulsobayer.com.br.