Visual concept, idetity and website for logistic company.
Problem: to create a contemporary and dynamic company image.
Key associations: speed, modernity, dynamism, responsibility, professionalism, high standards of service, wide range of services.
Solution: bright green was applied as a primary color (by the client opinion, green is color of customs and logistic). Recommended to use the green color as an emphasis in poligraphy design. Grey and white were applied as a second colors. Also a greyscale fotos and specially created pattern are used to make design emphasis and to improve customers experience about the brand.
The concept was created in 2007 in collaboration with all creative team while I was working at "Salt & Pepper" agency .
