Countries
Puerto Rico & Venezuela
Puerto Rico & Venezuela
Client
Amnesty International.
Amnesty International.
Project
Bloody Data
Bloody Data
Description
The campaign launched on November 25, International Day for the Elimination of Violence against Women. The twist? Menstrual blood remains a taboo in Puerto Rico and is considered by many to be repulsive. Still the bloodshed of women due to violence doesn’t generate such disgust.
The campaign launched on November 25, International Day for the Elimination of Violence against Women. The twist? Menstrual blood remains a taboo in Puerto Rico and is considered by many to be repulsive. Still the bloodshed of women due to violence doesn’t generate such disgust.
Deliverables
Creative Campaign
Creative Direction
Creative Use of Data
Art Direction
Print
Public Service
Creative Campaign
Creative Direction
Creative Use of Data
Art Direction
Public Service
Team
Aníbal Quiónez: VP of Innovation and Creativity.
Belén Arregui: Creative Director.
Alejandro Bottas: Head of Art.
Paula Faletti: Copywriter.
Eduardo Wallace: Photographer
Diego Chilliano: Retoucher
Álvaro Susena: Developer.
Aníbal Quiónez: VP of Innovation and Creativity.
Belén Arregui: Creative Director.
Alejandro Bottas: Head of Art.
Paula Faletti: Copywriter.
Eduardo Wallace: Photographer
Diego Chilliano: Retoucher
Álvaro Susena: Developer.
Awards
Caribbean Advertising Federation l ADDY Awards
USA/Caribe.
/ 2020
Awards:
Awards:
Best of Show – Public Service.
Gold - Public Service.
Gold - Online Public Service.
Silver - Public Service Website.
American Advertising Awards l Distric ADDY Awards.
USA/Caribe.
/ 2020
Awards:
Awards:
Silver - Public Service.
Silver - Public Service Print.
Silver – Online Public Service Campaign.
Caracol de Plata.
México.
/ 2020
Awards:
Awards:
Gold - Public Service Print.
Best of Show - Public Service.
Best of Show - Public Service.
SME Digital
Puerto Rico
/ 2020
Awards:
Awards:
Bronze - Best Social Responsibility Campaign.
FIAP
Ibero-America.
/ 2020
Awards:
Awards:
Shortlist – Direct.
Shortlist – Print.
WINA
Independent Agencies.
/ 2020
Awards:
Awards:
Honorable Mention – Direct.
Silver – Print.
Ojo de Iberoamérica
Ibero-America
/ 2020
Awards:
Awards:
Shortlist – Creative Data.
Locoto
Bolivia
/ 2020
Awards:
Awards:
Gold – International Work.
LUMM Awards
Worldwide.
/ 2020
Awards:
Awards:
Gold – Essennce of the Message – Equality.
Angel Awards
Worldwide.
/ 2020
Awards:
Awards:
Gold – Campaign 360.
Gold – Creative Strategy.
Gold – Website Public Service.
Fepi
Independent Agencies.
/ 2020
Awards:
Awards:
Gold – Direct Marketing.
MAD Stars
South Korea.
/ 2022
Awards:
Awards:
Crystal – Diverse Insights.
Shortlist – Use of Data.
TOP 6: BestAdsOn TV: DIRECT, INTERACTIVE
ADS OF THE WORLD
Commissioned by
Arteaga & Arteaga.
Arteaga & Arteaga.
