Vitality Works: Return on Investment
Document design
Agency: Oliver Young Ltd
Document design
Agency: Oliver Young Ltd
This 20-page document is given to large clients of Vitality Works, a leading employee health & wellness provider in New Zealand. Its main purpose is to educate clients about the return on investment (ROI) of Vitality Works' programmes and services.
The document is text-heavy by nature and features several tables and guides, so my main goal was to present the information in a lively, inspiring manner. I achieved this through the liberal use of photography - including local photography to tie in with the local market - and frequent use of the oranges and yellows of Vitality Works' brand.
The document is text-heavy by nature and features several tables and guides, so my main goal was to present the information in a lively, inspiring manner. I achieved this through the liberal use of photography - including local photography to tie in with the local market - and frequent use of the oranges and yellows of Vitality Works' brand.
The front cover features an 'equals' sign treated in a blind emboss (shown above in light grey for illustrative purposes). The document is about calculating a ROI for employee wellness programmes.
Oranges and yellows are pulled from the Vitality Works brand, treated in a building-block manner to tie in with the theme
of the document.
of the document.
Inspirational imagery is used throughout.
Local photography was sourced to give the document a Kiwi feel. Tables and formulae are presented in a sleek, clean format.
A six-step process is displayed in alignment with the grid of blocks/squares.
