Brick Bodies sought to elevate their monthly advertising and in-gym marketing events, promotions, and campaign creative to reinforce their position as a member-focused club that helps people change their lives for the better. My team at Novak Birch worked on marketing creative for Brick Bodies; creative was led by Jeremy Martin and Beth Varden. Sylwia Surowiec also provided design support, and Rachel Claire and Amanda Kudlawiec handled client management.

My role on this project was as a supporting designer, where I photoshopped images and created print collateral, digital graphics, and OOH pieces. While our body of work is much larger, the pieces shown here were done by me.

To attract a younger demographic, we developed a fresh new look for Brick Bodies’ targeted digital, out-of-home (OOH), and print creative using vibrant shapes and colors. 

Copy and photography also varied depending on the target demographic. The advertising creative includes:

- Digital: Email, website, geofencing, and social media graphics

- Print: Baltimore Magazine print ads

- OOH: Digital billboards and posters

- Direct Mail: Postcards and Baltimore Sun stickies