Rebelle
E-commerce redesign
E-commerce redesign
Rebelle is a german startup aiming to bring unused high end fashion back in the streets.
Based in Hamburg they are the second biggest European marketplace for second hand designer pieces with several millions of revenue per year.
Based in Hamburg they are the second biggest European marketplace for second hand designer pieces with several millions of revenue per year.
In 2016 I was asked to redesign the e-commerce experience from scratch with one goal only: making the experience of shopping on Rebelle as premium and rewarding as the items they were selling.
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Year: 2016
Role: Design Lead
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Pattern library
Every component designed was documented and explained in a custom made pattern library available both to the developers and the curators to make sure every element was used in the best way possible.
Unfortunately the marketplace got updated to a new version that only has almost nothing to do with the initial redesign.
